My name is Samuel Vree, and I am the founder and head trainer at Strength For Today. I started SFT in November of 2024 because it combines the two things I am most passionate about - fitness, and helping other people.

I grew up in Lansing, Illinois and developed a love for the weight room while I was in high school. My first exposure was going to the local fitness center with my brother. Throughout my time attending Illiana Christian High School, my passion continued to grow and I decided then and there - this was the career path for me. When I attended Hope College, I received my bachelors degree in exercise science while also playing four years of varsity basketball. 

Following graduation, I decided to stay in Michigan, where I took an internship for a company called PowerStrength. I ended up staying there for approximately 2 years. Starting as an intern and making my way up to the athlete coordinator position, it was at PowerStrength that I learned the ropes of the fitness industry. I trained clients of all ages, from 5th grade all the way up to the senior population and every age in between. I started to learn the back end of the business. I boosted my knowledge through certifications. Essentially, I went through somewhat of a crash course that brought me to where I am now. 

In 2023, I received a call from my father with news that would shake up my whole world - he wanted to help me start a gym. Knowing the frustrations I was facing, he asked if I would be interested in moving home and becoming business partners with him. It was an offer too good to pass up. I packed my bags and made my way back to Lansing. 

After about a year of planning and looking for a space, we found 874 Madison St - the perfect location. We applied, signed the lease and my life as a busy small business owner began. Now, I get the joy and privelage of living out my dream every day.